You know that awkward post-collab silence where you’re like,
“Do I text first, or are we pretending that campaign never happened?”
Been there, done that (more times than I can count).
But here’s the thing, getting ghosted after a collab doesn’t always mean you did something wrong.
Most creators just…stop too early.
They treat a brand deal like a one-time thing instead of the start of a relationship.
And tbh? That’s where the real money (and peace of mind) is, not in chasing 100 new brands, but in keeping the 5 that already said yes.
You’d be surprised how many creators disappear the second the payment hits. Don’t do that.
After you send your final content, send over a short, chill message like:
“Hey [name]! Hope the campaign went well - would love to hear how the content performed or if there’s anything I can tweak next time!”
It’s small, but it shows you care about their results, not just your invoice.
And if you know you’ll forget (because same), Bento can literally remind you to check in a few weeks after.
Here’s the difference between “ugh, another creator email” and “ooo let’s reply”:one adds value, the other asks for it.
So instead of “any new campaigns?” (aka the email version of “u up?”),say:
“Saw your new campaign - I’d love to pitch 2-3 ideas that would fit that theme!”
Even better if you reference results from your last collab.
Brands remember creators who make their lives easier, not the ones who treat every email like a favour.
Most creators only re-pitch when they’re desperate.
Don’t wait until you’re in panic mode, follow up before they forget you.
That one quick message can be the difference between a ghosted thread and a new contract.
This one’s not glamorous, but it works.
Reply fast. Deliver early. Be kind.
Because when that marketing manager is assigning next quarter’s campaigns, you want them thinking:
“oh [your name]? loved working with them!! let’s bring them back.”
Final thought (aka my two cents)
One-off deals are super fun.
But long-term partnerships? They’re peace, stability, and bigger checks.
So stop chasing new brands like Pokemon, and take care of the ones who already liked you.
Bento can handle your reminders, follow-ups, and re-pitches so you can focus on being the creator brands want to keep around.
Because once they trust you, they don’t just hire you again - they start building campaigns around you (and that’s where the fun begins).
