The Bento Blog

Land more brand deals.

Pitch playbooks, negotiation tactics, and real creator wins — everything you need to turn your content into a business.

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Brand dealsOctober 12, 2026

8 Mistakes Creators Make When Securing Brand Deals (and What to Do Instead)

Getting brand replies but not closing? Fix these 8 common brand deal mistakes, from slow replies and no follow-ups to pricing and gifted collabs.

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Creator typing an email on a laptop at a wooden desk
PitchingOctober 9, 2026

How to Write a Brand Pitch Email (Hook, Why, Call to Action)

The 3-part anatomy of a brand pitch email that gets replies: hook, why, and call to action. Plus subject lines, 3 reply cheat codes, and finding your angle.

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PitchingOctober 8, 2026

How to Find the Right Brands to Pitch as a Creator (6 Methods)

Not sure which brands to pitch? 6 ways to find brands that fit your niche: your ad feed, similar creators, AI lookalikes, filters, search, and local pitching.

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Creator storiesOctober 7, 2026

From Zero Pitches to Repeat Brand Deals: 5 Creators Share Their Bento Wins

Five creators, from first-timers to full-timers, share what they used before Bento, the deals they've landed, and their best pitching advice.

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Brand dealsAugust 31, 2026

How to Monetize Your Podcast (Even With a Small Audience)

You don't need a million downloads to make money podcasting. Here's how to monetize a small podcast — from affiliate links to brand sponsorships that pay.

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PartnershipsOctober 23, 2025

How To Turn a One-Off Collab Into a Long-Term Partnership

The real money is in keeping the brands that already said yes, here's how to turn a single collab into an ongoing partnership.

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DeliverabilityOctober 23, 2025

Why Brands Might Be Ghosting You (And What A Custom Domain Has to Do With It)

Brands may not be ignoring your pitches at all, they're landing in spam, and a custom domain with proper email authentication can fix it.

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PricingOctober 23, 2025

You're Not Charging Too Much - You're Just Talking to the Wrong Brands

When a brand says it has no budget, it's usually a fit problem, not a price problem, so use data to back your rates and find brands that match your worth.

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Creator payOctober 14, 2025

Are Brands Paying You Fairly? Here's How to Find Out

The creator pay gap is real, here's how pay transparency and a free Fair Pay Report can show you whether you're being underpaid.

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UGCOctober 9, 2025

UGC vs Influencer - What's the Difference (and Which One Should You Be)?

UGC creators make content for brands to post while influencers post to their own audience, here's how the two differ and which one you should be.

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Brand dealsOctober 9, 2025

Whitelisting: The Brand Deal Cheat Code You Didn't Know You Needed

Whitelisting lets brands run ads through your handle, here's why it means bigger checks, more reach, and longer deals (and how to protect yourself).

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PitchingSeptember 28, 2025

5 UGC Pitch Templates to Land Brand Deals (Even with Under 10k Followers)

Five plug-and-play pitch and follow-up templates to help micro-influencers and UGC creators land more paid collabs.

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PitchingSeptember 28, 2025

Why Your Pitches Get Ignored (and How to Fix It in 8 Seconds)

The three mistakes that kill cold pitch reply rates and the quick fixes that turn 'archive' into 'let's chat.'

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Creator in a tan jacket typing on a laptop on a couch
NegotiationSeptember 21, 2025

3 Negotiation Tips Every Creator Needs (So You Actually Get Paid What You're Worth)

Three negotiation tips to help creators counter lowball offers, back rates with data, and get paid what they're worth.

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Creator sitting cross-legged on the floor working on a laptop
PitchingSeptember 21, 2025

UGC Pitching: The 3 Tweaks That Get Brand Replies

Fix WIIFM, your USP, and your CTA to turn ignored UGC pitches into brand replies and paid deals.

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Creator storiesJuly 30, 2025

Learnings from Our Reddit AMA: Tips to Actually Land Brand Deals

Highlights from a creator AMA on pitching, follow-ups, niching down, and turning one-off gigs into repeat revenue.

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Creator browsing a brand directory on a laptop while holding a drink
Creator storiesJuly 23, 2025

6 Creators Share Their Bento Wins

Six creators share how Bento helped them land more brand deals, save time on pitching, and grow their content businesses.

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Local shop storefront with colorful lamps in the window and a bike outside
PitchingJuly 10, 2025

The Local Pitching Playbook for Content Creators

Bento's CEO pitched 200 local businesses and shares what worked, what didn't, and how creators can tap this underrated market.

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Creator storiesNovember 4, 2024

What I Learned from Pitching to 1K Brands

Bento's CEO breaks down how she landed 33 brand deals from 948 cold pitches in four months with zero followers.

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Sales manualFebruary 21, 2019

Sales & Partnerships Manual Part 4: Building a Process That Is Sustainable Long-Term

Part 4 of Bento's sales manual covers building a case study portfolio, retaining brands, forecasting revenue, and staying persistent.

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Creator in glasses checking her phone at a laptop in a busy studio
Sales manualFebruary 21, 2019

Sales & Partnerships Manual Part 3: Pricing and Contracts

Part 3 of Bento's sales manual covers how to set rates, respond to brand offers, negotiate, and navigate partnership contracts.

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Creator talking on a video call in front of a microphone
Sales manualFebruary 21, 2019

Sales & Partnerships Manual Part 2: Start Selling

Part 2 of Bento's sales manual covers finding the right brands, choosing outreach channels, crafting messages, and landing your first 5 customers.

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Two creators recording a podcast with microphones and a ring light
Sales manualFebruary 21, 2019

Sales & Partnerships Manual for Content Creators

Part 1 of Bento's sales manual introduces the mindset, sales types, and audience understanding creators need to land brand partnerships.

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