Hey there 👋 Jaclyn here. Recently I hopped into r/UGCcreators for a live AMA, answering questions on pitching, getting responses, and scaling your income as a creator.
Here’s a distilled version of the most-requested advice that I thought you might find helpful!
One user asked why her outreach emails were frequently opened but not responded to. I explained that there’s three components to get right before landing a consistent amount of deals: your portfolio, your pitch email, and finding ‘creator-niche-fit’.
If one is off, response rates tank. So audit yours:
Many creators are pitching the same template to every brand, and watching nothing change. I recommend a mix:
This is how you discover what resonates with brands.
Many creators shared frustrations:
Pitch 50 per day, under 2% reply rate, mostly ghosted... even with template tweaks.
Don’t let follow-ups feel annoying. Use a light structure:
That extra nudge usually moves the needle.
If your portfolio is broad, your pitch feels generic. But when you tailor it:
For example: I showed only skincare-related UGC in my portfolio and my pitches to skincare brands got much higher opens and replies.
One question came up: “How do you land retainer clients?”
There are two strategies:
And don’t forget local businesses! They often don’t have in-house content teams and can pay for content creation + editing services.
Want to see more of the AMA? You can find the the full conversation here.
